![]() If your podcast is focused on building your personal brand, make sure that you shoot photos of yourself and things or places you love (variety is key). Especially when you’re working with a budget, this will allow you to execute efficiently. However you decide to proceed with the shoot, you’ll want to map out a shot list which will guide exactly what images you’ll get from the shoot overall. Whether you decide to shoot on location, outdoors, or in your living room, you don’t need a lot of equipment or a full-scale production team to come up with some great creative. Work towards building up enough content for a full quarter or podcast season, that way you’ll never run out of things to share, you’ll be able to stay ahead, and you’ll have enough content to promote every episode sufficiently. No matter where you’re at as a brand, create enough content to carry you for at least a month at a time. ![]() Just like any other brand on Instagram, plan to create content that you’ll be sharing on social media.īudget can influence this next step quite a bit, but regardless, there are a few ways you can approach this incredibly exciting part of the process. Production and distribution, we’re almost there! Promoting Podcasts on Instagram Step #2: Create Content To Amplify Your Podcast ![]() Imagery and graphic styling (consistent tones, text, and animation assetsĬreative? Check. Logo or Wordmark (ideally with multiple variations)Ĭover art (imagery focal point, legible title, scroll-stopping composition)Ĭolors and other visual elements (patterns, textures, treatments) If your podcast is a parody on the Bachelor, then you might be looking at a more rich, flirtatious, and perhaps slightly ironic visual style.Īt the core of it all, your brand structure should include: For example, a podcast about finances works well with a more professional, serious brand tone. If your podcast is focused on a niche subject matter, you want to match the tone. ![]() Their fun (purple and pink!) branding is used across all platforms - podcast imagery, Instagram Stories, and their Instagram feed. Take the What Day Is It? podcast for example. If you’re speaking to home-decor enthusiasts, you’ll likely want to stick to a light and airy vibe. You’ll need to decide on a general direction and visual style for all of your brand and marketing assets - this will influence the content you create and share on Instagram, it will impact your website and podcast channels, and it will attract your newly identified listeners.įor example, if your podcast is a crime podcast, pick colors and visual styling that’s mysterious and dark. Once you’ve mapped out who your listener is, your next step is to build a structure or framework for your brand to live in. What will they take away from this podcast, and how will that improve their lives? Start by asking yourself the following questions when it comes to identifying the audience you want to reach: We started the Waves Social Podcast as a show for marketers, entrepreneurs, and brand builders who want to make waves online, knowing that we wanted to speak to our peers (marketers) who are primarily using digital environments to grow their business and connect with their customers. So take the time to think about who it is you’re trying to reach and how Instagram can help make the connection. And you’re feeling ready to expand it!īut if you’re a new podcast, then identifying your core audience and articulating your brand and the creative direction is a crucial first step. If you’re taking the time to read this, chances are you have a podcast up and running with something significant to share on a niche topic, and you know there’s an audience out there for it. Promoting Podcasts on Instagram Step #1: Articulate Your Brand and Creative Directionīefore you begin recording, you should have an idea of who’s listening, and what they’re listening for. Given the crossover, it makes sense to market your podcast on Instagram, and additionally, since so few podcasts do this well, it’s also an easy way to stand out from the crowd. Similarly, both Instagram and your podcast can act as a revenue stream while also providing value to listeners and followers (hello influencer marketing!). Podcasts have a similar audience to Instagram, so it makes sense that the two converge and work together seamlessly.īoth are on top of trends, have a mostly even gender split (though more increasingly female), and meet a largely millennial audience with a higher household income than the US average.
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